Sandwiched in the middle of a week fun leisurely cycle events comes the serious part, how do we make Kerry a more cycle friendly and sustainable county ? This year we are delighted to welcome Joachim Hochstein from Frankfurt City Council to speak on how Frankfurt worked to create a bicycle-friendly city and how they view the bicycle as a key to the development of sustainable urban mobility culture. Joachim is the Head of the cycling office within the City of Frankfurt and vice chairman of the ADFC ( German Cyclists’ Federation) for the Hesse region. This event is presented with the support of The Goethe Institute as part of their Mobility Week programme, and is presented in conjunction with Transition Kerry and cyclist.ie.